Creating fast, visually clear real-estate content across campaigns, editorial stories and social-first motion.
Fidelix Real EstateDubai · 2024–2026Senior Multimedia Designer
Built to stop
the scroll.
At Fidelix, the work moved between high-reach social content, multilingual property campaigns and connected editorial stories. My role focused on creating visual systems, illustrations and graphic elements that could communicate quickly and remain recognisable across formats.
Story system / 2024–202605 visual narrativesLive signal
01
Infrastructure Story · Reel GraphicsDubai Metro Expansion PlanWebsite-native cover · Original Reel opens on play
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Masterplan Story · Reel GraphicsPalm Jebel AliWebsite-native cover · Original Reel opens on play
▶03
Destination Story · Reel GraphicsAl Marjan IslandWebsite-native cover · Original Reel opens on play
▶04
Infrastructure Story · Reel GraphicsEtihad RailWebsite-native cover · Original Reel opens on play
▶05
Destination Story · Reel GraphicsDubai IslandsWebsite-native cover · Original Reel opens on play
▶OverviewFast stories.
Fast stories.
Clear systems.
Visual work created to remain readable, adaptable and recognisable across the speed of social media.
Illustration, campaign design, connected carousel systems and motion-ready graphic elements.
Make complex real-estate and infrastructure stories understandable, visually engaging and suitable for the speed of social media.
Reel Graphics & Viral ContentThe visuals
The visuals
behind the reach.
Illustration systems and motion-ready graphic elements created for Fidelix’s social-first real-estate stories.
Infrastructure Story · Reel Graphics
Dubai Metro Expansion Plan
- My contribution
- I created the illustration system and graphic elements used to communicate the Dubai Metro expansion story throughout the Reel.
- Published by
- Fidelix Real Estate
- Format
- Instagram Reel
- Impact
- The Reel went viral and reached millions of views on Instagram.
Ad CampaignsCampaign systems
Campaign systems
built to adapt.
Property campaigns developed across projects, formats, languages and target markets.
Editorial CarouselsStories designed
Stories designed
to connect.
Complete editorial sequences where every slide continues the visual thought from the one before it.
Infrastructure Story
Dubai New Airport
Dubai’s next aviation hub explained as a connected editorial sequence.
10 connected slidesInfrastructure Story
Dubai Flying Taxi
A clear social story about Dubai’s emerging aerial-mobility network.
14 connected slidesInfrastructure Story
RTA Railbus
A future transit concept translated into an accessible visual narrative.
11 connected slidesInfrastructure Story
Etihad Railway Stats
National rail scale and key facts organised into one continuous story.
13 connected slidesInfrastructure Story
Dubai Walk Master Plan
Dubai’s pedestrian-first master plan shaped into a readable social sequence.
10 connected slidesInfrastructure Story
Dubai Hyperloop
A future mobility proposal explained through connected editorial graphics.
13 connected slidesInfrastructure Story
Dubai Future
A forward-looking city story designed for quick social understanding.
19 connected slidesInfrastructure Story
Palm Jebel Ali
A destination-scale master plan communicated through a connected visual journey.
20 connected slidesFidelix Campaign ArchiveOccasions,
Occasions,
kept coherent.
A compact archive of approved cultural, seasonal and community moments created for Fidelix.